It’s not good enough just to have a business
website.
Your website must attract an audience so that it
can be translated to sales.
The more people coming to your website the more
the opportunity for sales.
Bringing traffic to your website is not
expensive.
There are many ways you can do this that does
not involve great expense.
In fact most of the things you can do to
increase web traffic are free.
Below is a listing of the top 10 ways you can
promote your small business website and increase
traffic. |
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1.
Increase Search Engine
Visibility:
The key to getting people to
notice your website is to rank high in search
engine search results.
When someone uses a search engine such as
Google, yahoo or Bing to search for something
the pages with the highest ranking comes to the
top of the search.
Most people don’t go past the 3rd
page when trying to find what they’re looking
for.
Hence, the higher your page ranks the more
people will come to your website.
Learn
more about increasing your web ranking.
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2.
Place Your URL on Everything:
Promote your website by placing
the URL to your website on everything.
Your URL looks like this: “www.mybusiness.com”.
Place this on all the places where it
could come to the attention of others such as on
business cards, brochures, flyers, your social
media accounts, emails, products, etc.
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3.
Place Your
Website In Certain Directories:
Another way to promote your small
business website is to list your site in popular
online directories.
Online directories are where people go to
in order to find specific local businesses.
Millions of people utilize these
services.
Learn more about these directories.
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4.
Subscribe to Social Media:
Social media draws billions of
users from across the world.
These sites provide an opportunity for
businesses to advertise themselves to potential
customers worldwide free of charge.
When you open a social media account be
sure to list your web address (or URL) so that
people can find a link back to your website.
This is how you generate traffic back to
your site.
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5.
Reciprocate
Links (Link Exchange):
Another term for Recirpocating
Links is Link Exchange.
When others add your web address to their
websites you should reciprocate by adding their
web addresses to your website.
This will encourage others to do the same
resulting in more traffic to your website.
Image the traffic that could come to your
site if an already popular website add your web
address to their site.
Learn more about Link Exchange.
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6.
Content:
Content g when it comes to
attracting people to your website.
You first have to make sure that you have
compelling content.
Whether you’re selling a product,
offering a service, or offering advice make your
site the place where people want to come to for
that product or service.
Use good images, good descriptions, make
sure that your content is current, make sure
that links are working.
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7.
Site Organization:
Your site should be organized in
a manner that makes it easy for visitors to
navigate and find the information they’re
looking for.
No one wants to spend all day trying to
find a simple piece of information or completing
a transaction on your site.
Limit the amount of information that is
shown on one page.
Segment the information and provide an
easy to use navigation menu for people to find
what they’re looking for.
Use a consistent template for all pages
on your wesite and make the menu available from
any page on the site.
At a minimum you shold have an
ABOUT
page and a
CONTACT US
page.
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8.
Brand the Business:
Promote your website by branding
the business.
Branding is the methods and means by
which you propel your business into the public
consciousness. When you promote your business
remember to include your web address.
Learn more about branding.
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9.
Promotions:
Whenever you promote your
business, products or services in newspapers,
billboards, radio, tv, etc. be sure to include
your web address.
If people are interested in what you have
to offer they will certainly be interested in
coming to your webiste to find more.
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10. Take
Advantage of Free Advertisement:
You should take advantage of free
advertisement that comes with selling your
products or services on popular e-commerce sites
such as
Ebay,
Amazon,
Etsy,
CraigsList, etc.
These sites reaches billions of people
worldwide.
When you sell on these sites it’s an
opportunity to lure people back to your website,
so be sure to include your web address.
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