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Using Holidays To Promote Your Business |
Holidays are days set
aside by custom or law to celebrate or commerate
cultural or religious significance. Many
holidays have also evolved to become commercial
events. Holidays are a great way to go
about promoting your business.
As a small business
you should be conscious of and take advantage of
this opportunity to promote your business.
There are many holidays on the federal and state
level as well as holidays that are celebrated by
individual groups. Below are some of the
holidays that have taken a commercial appeal
that you can use to promote and grow your
business. |
Holidays include:
- 3rd Monday of
January:
Martin Luther
King Day
- 1st day of the new
year in the Chinese Lunar calendar:
Chinese New Year
- 14 Feb:
Valentine's Day
- 3rd Monday of
February:
President's Day
- 17 March:
St. Patrick's Day
- 26 March:
Prince Jonah Kuhio
Kalanianaole Day
- 2nd Sunday of May:
Mother's Day
- Last Monday of May:
Memorial Day
- 3rd Sunday of June:
Father's Day
- 4th of July:
Independence Day
- 21st of August:
Senior Citizens Day
- 1st Monday of
September:
Labor Day
- 1st Sunday of
September after Labor Day:
National Grandparents
Day
- 2nd Monday of
October:
Columbus Day
- 16th of October:
Boss's Day
- 31st of October:
Halloween
- 11th of November:
Veteran's Day
- 4th Tuesday of
November:
Thanksgiving
- Day after
Thanksgiving:
Black Friday
- 1st Monday after
Thanksgiving:
Cyber Monday
- November/December,
based on the Jewish Calendar:
Chanukah/Hanukkah
- 25th of December:
Christmas
- Between 26 Dec & 1
Jan:
Kwanzaa
- 31st of December:
New Year's
Eve |
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Holiday Promotion Methods |
 Offer free giftwrapping if
purchases above a certain dollar amount is made or if
certain specified items are purchased, or if the
purchase is made within a specified period of
time. |
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Give away one Christmas wish a
day for the 12 days leading up to Christmas. |
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Hold photo contest on Facebook and give away
gift cards to the winners. |
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Hold random drawings
(hourly, every 30 minutes, etc.) to determine who gets their purchase
paid for. |
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Offer to give away a certain amount
of cash/prepaid Gift card often through the
shopping day. |
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 Provide
a reduced price for your products to customers.
you can do this in different ways. Provide
a 5-30% discount. You can provide
the discount on certain products; on any
product; to the first 100 shoppers; at certain
time of the day; or on certain days; to specific
individuals (Grandpa, Grandma, Mothers, Fathers,
Senior Citizens, etc.).
Learn more.. |
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 Free
shipping is one of the most popular incentives
you can offer your customers. This
incentive can be offered in different ways.
It can be offered after the customer puchase
above a certain dollar amount; it can be offered
if they purchase certain items or shop within a
specified timeframe. |
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 Coupon
Exchange is an approach you can take towards
offering coupons to your customers. You
can team up with another small business and
agree to offer their coupons in your store in
return for them offering your coupons in their
store. When people shop in your store they
get a coupon to go next door and get something
for free or at a big discount.
Learn more.. |
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 Also
known as Volume Discount. The Buy Two Get
One Free offer is another way to entice people
to get something for free or at least make think
they're getting something for free. This
is effective if make sure that your cost is
covered in the items being purchased. This
method can take on different forms.
"Buy One Get One Free"; "Buy Three Get One
Free"; etc. |
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 Sports
fans like to have free tickets to the game.
To them it's not the cost of the ticket that
matters, it's the opportunity to go to the game
for free. Of course, it is best to provide
the ticket in pairs so that they can take their
buddy or significant other to the game. |
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 Here
is an opportunity to win your loyal customers
over and get them talking about you by showing
that you appreciate their business and continued
support. Show your appreciation by
rewarding them with a an opportunity to reach
into the rewards box and grab something.
Learn more about Loyalty Rewards
programs.. |
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You can offer a
special reward or discount for returning
customers. Offer this to customers who
return to shop within a one week or two week
period.
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