Loyalty programs are designed to encouragte loyal buying
behavior.In
other words, it rewards customers who prefer to keep
shopping at your store even though they can obtain the same
items from other stores.
Loyalty programs lets you give loyal customers discounts on
current purchases or enable them to accumulate points that
can be used for future purchases.
Loyal customers are usually given a discount card, a club
card or a rewards card that is used to make purchases only
from your store.
To establish your loyalty program you can subscribe to one
of the following networks.