What Is A Marketing Plan

A Marketing Plan is simply a roadmap that identifies how you will attract and keep loyal customers and expand your customer base by identifying and attracting new customers.

It outlines your strategic and tactical objectives.  These are long-term and short-term objectives.

Marketing plans are usually developed as multi year plans extending 3-5 years into the future.

A marketing plan can be developed as a part of a business plan or as a stand alone document.

What Is Covered In A Marketing Plan

The elements of a marketing plan differs from organization to organization however, some of the common elements includes the following.

I.       Executive Summary
II.     The Challenge
III.    Situational analysis
IV.    Market Segmentation
          -Company Analysis
          -Competitor Analysis
          -Competitor Analysis
          -Collaborators
          -Climate
V.     Alternative Marketing Strategy
VI.    Selected Marketing Strategy
          -The Product
          -The Price
          -Placement
          -Promotion
VII.   Short & Long Term Projections
VIII. Conclusion
IX.    Appendix

Do You Need A Marketing Plan

Yes.  Every business needs a marketing plan.  This is where many entrepreneurs screw up and fail.  If you don't where you're going how will you get there?

Hence, a marketing plan helps you to identify the best to focus your resources to reach the most customers.  After all that's what you're in business for.  You grow your business by getting more customers.

Get a plan.

Developing Your Marketing Plan

When it comes to writing a Marketing Plan you have several options. 

 

1.  You can look at free PLAN TEMPLATE and write your own plan utilizing programs such as Microsoft Word.

 

2.  You can download SOFTWARE which comes with templates and utilize them to write your marketing plan.

 

3.  You can utilize the PLAN WRITING services offered by companies.

Utilize the options below to start your marketing plan writing. 

 

Agency

Type

Description

Price

Know This

Plan Template

Provides a Template for writing a Marketing Plan.

Free

More Business

Plan Template

Provides a Template for writing a Marketing Plan.

Free

MPlans

 

Plan Template

Provides a Template (by by industry) for writing a Marketing Plan.

Free

Palo Alto Software

Software

Provides a software that can be used to create marketing plans.

$179.95

Website Marketing Plan

Plan Template

Provides a Template for writing a Marketing Plan.

Free

Quick MBA

Plan Template

Provides a Template for writing a Marketing Plan.

Free

Marketing Plan Success

Software

Provides a software that can be used to create marketing plans.

$39.99

Action Plan Marketing

Software

Provides a software that can be used to create marketing plans.

 

BRS Center for Business Planning

Plan Template

Provides a Template for writing a Marketing Plan.

Free

Marketing Teacher

Plan Template

Provides a Template for writing a Marketing Plan.

Free

Marketing Plan Builder

Plan Template

Provides Software for writing a Marketing Plan.

Free

MPlans Plan Template
Sample Plans
Provides sample plans and lets you edit the plans with their software. $179.95

The Best Business Plan Co.

Plan Writing Service

Provide Marketing Plan writing service.

 

The Write Market

Plan Template

Provides a Template for writing a Marketing Plan.

Free