What Is Telemarketing

Telemarketing is a form of direct marketing.  A salesperson attempts to contact a potential customer directly over the phone and makes a sales pitch.  This is also conducted in the form of leaving a recorded message on a potential customer’s answering service.  This is referred to as Outbound Telemarketing.

Why Use Telemarketing

Telemarketing can be an effective and efficient tool to promote your business and increase profits if used properly.  Using telemarketing allow you to reduce the overhead cost associated with an in-house sales force. 

Telemarketing is also an effective way to reach more potential customers with a person to person communication method.  You can gain immediate rapport and explain your products and services and provide immediate responses to customers questions.  It also allow you to get immediate feedback and generate leads.

What Are The Risks

If the telemarketing service provider does not execute the service properly it could reflect negatively on your business.  The people doing the work for you must be just as motivated as if they were your employees.

Telemarketing services have to comply with legal rules that restrict when and how they can contact customers or potential customers.

What Does It Cost

The average cost for telemarketing service is $3,000 - $5,000 for 100 hours of telemarketing services.

The average commitment for a campaign is 1,000 hours.  The average cost per hour is $30-$50.  The average cost per call is 31-62 cents. 

You will be billed based on a cost per call or cost per hour basis.

Mailing list will cost an average of 10-15 cents per name.

Additional cost will be incurred for assistance with an script writing.

There may also be an initial setup fee.

Implementing Telemarketing

To implement Telemarketing you need to do the following:

 

- Identify your target group:  Are you going after other businesses (B2B) or consumers (B2C)

 

- Generate a contact list:  Most telemarketing services will assist you in obtaining a contact list for a fee. 

 

- Develop the script:  Telemarketers need to know what information you want to convey to customers and how you want that information presented.  Most telemarketers will work with you to develop you script.  You can find sample scripts at these links.

 

        Top Telemarketing Tips
      Sales Lead For Free

 

-  Determine the length of your campaign:  How long do you want utilize the service for.  This is usually measured in hours.  The average campaign commitment time is 1,000 hours.

 

Start by contacting a telemarketing service and find out what they can help you with.

 

Contact the agencies below and request a price quote.

 

Agency

Type

Description

Price

1-800 Telemarketing

Phone

Directly contact potential customers to promote your product or service and create leads.

 

5Star Telemarketing

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

Access Telemarketing, Inc.

Phone

 

Directly contact potential customers to promote your product or service and create leads.

 

Ansafone Communications

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

Appointments by Preston

Phone

Directly contact potential customers to promote your product or service and create leads.

 

Compuletter, Inc.

Phone

Directly contact potential customers to promote your product or service and create leads.

 

Dial America Marketing, Inc.

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

DRS Acquisitions, Inc.

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

In Touch

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

Lee Marketing

Phone

Automated Telemarketing

Provide Business-to-Business telemarketing.  Directly contact potential customers to promote your product or service and create leads.

 

MPC Call Center

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

OKS Ameridial Group

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

Rent A Telemarketer

Phone

Automated Telemarketing

Rent a Telemarketer to directly contact potential customers to promote your product or service and create leads.

$290 per week

Ryla

Phone

Directly contact potential customers to promote your product or service and create leads.

 

Talk 2 Rep

Phone

Automated Dialing

Directly contact potential customers to promote your product or service and create leads.

 

Tele-Center, Inc.

Referral

Provides Tele-Center Referral Services.

 

 

Telemarketing Consultants

Phone

Automated Dialing

Directly contact potential customers to promote your product or service and create leads.

 

Telemarketing.com

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.

 

Telestar Marketing

Phone

 

Directly contact potential customers to promote your product or service and create leads.

 

TTC Marketing Solutions

Phone

Automated Dialing

Directly contact potential customers to promote your product or service and create leads.

 

West Corporation

Phone

Automated Telemarketing

Directly contact potential customers to promote your product or service and create leads.