What Is Product Placement

This is the placing of the product or service you offer directly in the movie, music video or TV show.  It becomes part of the scene or the script.  It usually cost a fraction of the cost of a regular .30 second TV commercial.  Once placed it is there forever and will continue to be seen in the future during reruns, syndication, etc.

What Does it Cost

The average cost is $2,500.  However, prices can go in the tens of thousands of dollars.  Other methods of payment include providing free products to the production company crews in return for the service, etc.

Implementing Product Placement

To implement Product Placement advertising you have to hire agency that specializes in providing this type of service.  Below is a list of agencies that specialize in Product Placement advertising.

 

Agency

Type

Description

Price

Creative Entertainment Services

Product Placement

Provides Product Placement services in entertainment market.

 

Game Show Placements

Product Placement

Get free Product Placement service by giving your product for free as prizes.

Free

HERO

Product Placement

Provides Product Placement services.

 

National TV Spots

Product Placement

Provides Product Placement services.

 

New Age Media Concepts

Product Placement

Provides Product Placement services in movies, music videos and TV shows.

 

Ostrow Alliances

Product Placement

 

Provides Product Placement services globally.

 

Sports Brand Media

Product Placement

Markets your product or service through Product Placement in sporting venues.