Steps to setting up a successful marketing
collaboration:
1.
Establish
Goals:
Identify what you want out of the
collaborative pairing.
They should include:
a.
Target audience:
The spcific demographic and number of people to be
targeted.
b.
Timeframe:
Establish the timeframe within which you want the
marketing campaign to start and end.
c.
Financial:
Establish financial contribution limits and how much
each partner should provide.
d.
Time:
Estabish how much time you expect your partner to
put forth and how much your organization will put
forth.
e.
Personnel:
Identify how many personnel you want to each partner
to contribute to the project.
f.
Skill sets:
Identify what skill sets will be needed for the
program and what each partner should contribute.
1. Develop a Marketing Plan:
Identify how you want to market to your audience.
Specify the medium that will be used.
For example, email, Direct Mail, Video, etc.
2.
Identify Potential Partners:
Create a long list of the potential partners you can
collaborate with, then trim it down to a short list.
3. Draw Up Agreement:
Start drafting a collaborative marketing agreement.
It will be finalize between you and your
partners.
The agreement will address, Target audience,
Timeframe, Financial cost, Time, Personnel, Skill
sets, how the campaign will be measured, etc.
See
sample Agreeement:
4.
Draft the Contact Letter:
This could be an email or regular mail.
This is how you will reach out to your
potential partners and make initial contact.
5. Set Aside Resources:
Make sure that you have identified and set aside
your resources that will be contributed to the
collaborative project.
6.
Start the Outreach:
Start reaching out to your potential partners.
Finalize and send out the contat letter.
Be sure to ask for a face-to-face meeting in
the letter.
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