Benefits of Social Network Marketing

There are many reasons why small businesses should take advantage of social networking to promote their business.  These reasons include:



Cost: 

 

Social Networking Marketing is a cost effective way for Small Businesses to spread the word about their business.  99% of these resources are free.

Signing up and using services such as Twitter, Facebook, YouTube, Google Plus and Pinterest are free.  It does not cost anything to sign upand use these services. 

The only time there may be cost associated with these services is if you hire someone to do your social network marketing for you.

Reach: 

 

You can reach a diverse and large audience with your message in a very short period of time.   These social network marketing services are utilize worldwide, so people from all around the world utilize them.  You can reach millions of people in the U.S. as well as overseas.  This presents an opportunity for you to grow your business nationally and globally.

Instant Feedback:  

 

You can get instant feedback direct from the customer.  You can learn immediately what consumers and prospects think about your product or service.

 

Consumers value the opinions of others.  Increasingly consumers seek out the opinion of others in social media on products and services they want to purchase.

 

Getting instant feedback gives you the ability to make changes in your product or service that is more accepting to consumers and hence, increase sales and generate positive feedback.

Branding: 

Social networking helps build branding.  Social networking gives you the ability to repeatedly showcase your logo, the business name, your slogan and the ability your consumers to share their experience with your brand with other people on large scale.

Speed:  

News travels at the speed of light on the Internet.  Good news about your business can spread very quickly.  Consequently, so can bad news.  You can roll out a new product or service and instantly reach millions of people through social networking. 


Human Face: 

Social networking gives a human face to your business.  It lets you communicate one-on-one with customers.   People feel better knowing that they are communicating with another human being rather than a machine or some faceless entity.  Social networking lets you interact with consumers on a human level by answering questions posed to your organization and providing feedback on discussions taking place between followers in your social networking circles.  Social interaction is very important to consumers.