Why Use YouTube As A Marketing Tool

YouTube is a video sharing site that offers you the opportunity to create videos, upload and share them with world. 

A video can garner a lot of attention.  When people view your video and like what they see there is a great possibility that they will seek out maker of the video or seek out what they saw in the video.

Making a video that resonates with people is a way to bring attention to your business.

Sign Up For YouTube

Signing up for YouTube is easy.   There two ways you can do so.

- If you already have any Google account then you already have access to YouTube.

- The second method is to go to YouTube and click the UPLOAD button and use the create account optionSee the video below.

Once you're signed up for your YouTube account you can create a YouTube Channel.  A YouTube Channel is basically the account where you will setup your profile and upload and manage your videos.  See the video below.

How To Use YouTube

You can create and upload your own videos using a webcam, cell phone or a camera or you can use a screen recording software to capture your screen and audio and make a video out of it.

These are some of the ways you should use YouTube to market your business:

- How To Videos:  Create how to videos that show how to perform certain tasks.  For example, if you're in the restaurant business make videos that show how to prepare certain meals; if you're in the automobile business make videos that show how to winterize your car; etc.

- Tips:  create videos that give tips to consumers.  The tips should be based on your particular business.  These vieos should be short and to the point.

- Your Events:  You can film others participating in one your events. 

- Event Participation:  make videos of events that you've attended sucn as conventions, expos, etc.

- New Product Roll Out:  make videos of a new product that you're rolling out.

Explain Your Products:  Make videos that show how your products work; how to assemble and use them.

YouTube Tips
- Create videos that are:
      - Funny
      - Wierd
      - Useful

- Put the web address in your video

- Use keywords in the Title, Description and Tags of the video

- Use a call to action in your videos.  for example, ask the viewer to visit your website.


     
This video will show you how to sign up for a YouTube account and upload videos.

 
This video will show you how to setup your Channel and upload videos.