Social Networking Strategy

As you implement your social networking plan it is important to do so with a strategy to achieve success.  Including these elements in your strategy will help you to achieve success.

Integration:  Integrate online and offline marketing.  Combine your online and offline marketing into one strategy to promote your business and build your brand.  Be consistent with your online and offline message.

Monitor:  Listen to the online conversation.  Know what consumers are saying about your business so that you can respond appropriately.  Knowing what consumers think about your business will help you to make changes that could improve the bottom line.

Resource:  Become a resource that others could call upon.  Remember, on the Internet information travels at lightning speed.  If you are a good resource the word will spread quickly and you will garner attention for your business.

Content:  Content is king.  Have good content on your website and your posts in social networks.  Content should be current and relevant.

Frequency: Post frequently but not too often.  One to three times per day is good enough. 

Social Network Marketing Plan

Your Social Network Marketing Plan should have the following elements:

Executive Summary:  
Social network marketing presents the greatest possibilities for our organization ro reach and brand our business to a vast audience in a very short period of time.  The amount of people engaged in social neetworking currently totals over 2 billion and will continue to grow for the forseeable future.  Hence, our organization will take advantage of this opportunity to grow our business. 

Overall Objective:
The objective of this social network marketing plan is to increase the traffic to the company website and brand the company name.  The goal is to increase the traffic by 100 percent in the next year.  We will accomplish this by engaging consumers on select social networking tools.

Establish The Target Market:
Our target audience are male and female consumers between the ages of xxx and xxx, residing in the United States.

Establish short term objective (next 6 months):  List which social network sites you want to subscribe to and what you hope to achieve from each site with the specified timeframe.

     - Establish the first social network account (Twitter)
          - Make 3-5 posts per day
          - Achieve 1,200 followers
     - Establish the second social network account (Facebook)
          - Make at least one post per day
          - Achieve 300 likes
          - Achieve 1,000 Friends

Establish long term objective (1 year from now):  Identify what the objective is a year from now for each site.

     - Grow Twitter followers by at least 100% (2,400)
     - Grow Facebook Friends by at least 100% (2,000)

Measure Progress:  Identify the key metrics to measure progress and the frequency they will be measured.  Key metrics will be assessed on a weekly monthly or quarterly basis.

      - Facebook:
          - Number of Posts:
          - Number of Friends:
          - Number of Likes:   

     - Twitter:
          - Number of Posts:
          - Number of followers:
          - Number of retweets:
    
     - Google Plus Pages:
          - Number of Posts
          - Number of followers

     - Pinterest:
          - Number of Posts:
          - Number of Followers:
          - Number of Pins:

     - Company Website
          - Number of visitors to the site:

Identify Posts:
Identify the things you will post for each social network sites.  You can establish these posts in advance and add more as time goes by and you learn about new developments.  By taking the time to start thinking about them now you will be able to position your posts for maximum benefit.

Schedule Posts:
You can use tools to schedule posts in advance thus freeing you to focus on other things such as monitoring and interacting with your followers.