INTERNET MARKETING

INTERNET MARKETING

INTERNET MARKETING

 

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Key Economic Indicators 
Item  Rate 
CPI: 0.1% (Jul 2017) 
GDP Growth:   3% (2ndQTR 2017)
Bank Prime Interest Rate:   4.25%
Consumer Confidence:  122.9% (Aug 2017) 
Small Biz Confidence:  105.2% (Jul 2017) 
Avg Gas Price:  $2.66 
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

CLICKS MODEL

 

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Clicks Business Model:

A company sells products only through an e-commerce website.  Customers go to the website and place an order and the product is delivered to the customer at their place of business or residence via the mail service. 

 

If you want to avoid the high cost of renting a location this is a low cost way to sell to consumers.

 

 

 

 


Examples of the Clicks Business Model
 

Toy Retailer:  This company will generate revenues by selling its children’s toys over the Internet via its e-commerce site.  It will buy wholesale and sell at a 35% markup.  Taxes will only be charged to customers that live in the same state where the product is shipped from.   Shipping charges will have to be paid by the customer.  It will attract customers to the site by engaging in link exchange with similar sites, advertising on other websites, and via an email marketing campaign targeted at mothers.  It will entice customers to buy by offering online holiday discounts.  The target audience is mothers who shop in greater numbers than fathers.  It will make up for any loss in profits by selling to a larger customer base as more and more people do their holiday shopping online.


Auto Parts Store:
  Generate income by selling only from it's e-commerce website.  Sell new and used parts at discount that is competitive with other bricks stores.  Focus on current vehicles, out of production vehicles, and vintage vehicles.  Obtain supplies directly from manufacturers that can offer volume purchase discounts.  Offer fast shipment (overnight, 2-day air, etc.).  Offer free shipment for certain items.

 

Flower Shop:  Generate income by selling only through an e-commerce website.  Offer delivery service where feasable.  Offer quick delivery (overnight, 2-day air, etc.)   Target event planners, wedding planners, funeral homes, etc.

 


Women Accessory Shop:  Generate income by focusing on a few high demand items (for example, purse, hats, gloves, shoes, etc.).  Generate income from an e-commerce website only.  Target the female population through online mail campaigns.  Offer promotional discounts for holidays.  Offer a four season (Winter, Spring, Summer & Fall) release of new items.  Offer quick delivery (overnight, 2-day air, etc.)
 

 

 

 

 

 

 

 

 

 

 

 

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INTERNET MARKETING

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