If you have a
business you’ve probably been approached already with a
proposition that goes like this: "Dear Business Executive"
begins the letter. "You are a potential candidate for a free
listing in our next edition of Who's Who in the Business
World. Please accept our congratulations for this coveted
honor. Since inclusion can be considered recognition of your
career position and professionalism, each candidate is
evaluated in keeping with high standards and we think you
may make an interesting biographical subject."
flattered you may be convinced to take them up on the
offer. If you do you may be stuck with a subscription fee,
a charge for the listing, or an inflated price for buying a
publication that does not receive the widespread
distribution implied in the initial offer. If they actually
produce a directory it may only have limited distribution.
Protect your business:
Do your due diligence. See if they have complaints
against them listed on the BBB.
2. Do a Google search and see what show up. You may
find blogs where people talk about their bad experience with