We recommend the following books if you're contemplating starting a business or already have a business.

These books provides a wide range of information that will help you through a startup process as well as in growing your established business.

 

 
The Ultimate Guide to Pay-Per-Click Advertising

by Richard Stokes [$24.48-Paperback]

This is a powerful guide that reveals how to become successful with search advertising.  Learn how to out-bid the competition and bring more traffic to your website with simple tweeks. 

 

.
 
Moonshot

by John Sculley [$18.99-Kindle]

Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

 

 
 

Platform:  Get Noticed In A Noisy World

by Michael Hyatt [$9.99-Kindle]

How do you make your brand stand out in a crowded market?  Learn what it takes to stand out from the crowd and make your brand more competitive.

 

 
Political Risk

by Condolesa Rice [$15.99-Kindle]

The World is changing fast. Political risk-the probability that a political action could significantly impact a company's business-is affecting more businesses in more ways than ever before.  POLITICAL RISK investigates and analyzes this evolving landscape, what businesses can do to navigate it, and what all of us can learn about how to better understand and grapple with these rapidly changing global political dynamics.

 

 
 Master Self-Publishing - 2019 Edition

by The Small Business Zone, Inc. [$9.95-Kindle]

Master Self-Publishing is a step-by-step guide to self-publishing.  The simple steps outlined in this book will enable anyone to publish their book in record time and make it available to millions of potential customers with very little out of pocket cost.
 
 
Straight Talks for Startups


by Randy Komisar & Jantoon Reigersman [$12.99-Kindle]

100 Insider Rules for Beating the Odds from Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity. 

.

.
 
 
The Ugly Trugh About Cash

by Ruth King [$9.99-Kindle]

THE UGLY TRUTH ABOUT CASH Ruth King reveals many of the ways thieves steal from hard working entrepreneurs. This book gives business owners what to look out for, and the procedures to implement that will protect their hard earned cash and assets.

 

 

 
 
Building a Story Brand:  Clarifying Your Message So Customers Will Listen

by Donald Miller [$12.99-Kindle]

Learn the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

 

 
Generational Selling Tactics that Work:  Quick and Dirty Secrets for Selling to Any Age Group

By Cam Marteson [$9.10-Kindle]

Each generation's differing values creates differing expectations for what makes a quality sales or service experience.  Learn the four generations' sales and services biases and simple, easy-to-execute ideas for reaching each.

 

 
Subscribed

By Tien Tzuo [$13.99-Kindle]

But how do you turn customers into subscribers?  Subscription companies are growing nine times faster than the S&P 500.  Why?  Because unlike product companies, subscription companies know their customers.  A happy subscriber base is the utlimate economic moat.  How to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers.

 

 

 

 

 

   
   
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Copyright 2008-2010 The Small Business Zone Inc., All rights reserved.