How does someone make the "Made In America" or Made in The USA" Claim?
 
The Federal Trade Commission (FTC) does not pre-approve advertising or labeling claims.  A company doesn’t need approval from the Commission before making a Made In America/Made in the USA claim. As with most other advertising claims, a manufacturer or marketer may make any claim as long as it is truthful and substantiated.
 
The FTC only enforce the "Made in the USA" policy on products sold or advertised in the US. 

You can file a complaint by starting at the FTC Complaint Assistant website.
 
Why Make the Claim:
 

Making the "Made in the USA" claim could bring many benefits which includes:
 

Brand Recognition:

 

The claim "Made in the USA" is increasingly what consumers are looking for.  Consumers express their patriotism by supporting domestic brands.  They believe that their support for domestic brands will enable those brands to grow and hire more  Americans to build their products, and thus contributing to the local economy and tax base.
 

Increase Sales:

 

Companies can experience increase sales as a result of using the "Made in the USA" label.  Domestic consumers are willing to pay a little more to buy a domesticly made product over a cheaper import.  Overseas consumers are also willing to pay more for some products made in the USA.  Fast shipping and the ability to quickly return items and get instant credit for it also incentivise consumers to buy more domestically made products.
 

Brand Loyalty:

 

Consumers will remain loyal to domestic brands over imports because they believe that domestic brands produce a better quality product, even if they have to pay a little more.  Domestic brands have to adhere to higher standards in order to comply with government regulations.  Safer materials and products give customers peace of mind that they are not exposing themselves to unsafe products.  They also want to see their consumer dollars stay in the country and put to good use in order to grow the economy.