This is the placing
of the product or service you offer directly in the
movie, music video or TV show. It becomes part of
the scene or the script. It usually cost a
fraction of the cost of a regular .30 second TV
commercial. Once placed it is there forever and
will continue to be seen in the future during reruns,
syndication, etc. |
The average cost is
$2,500. However, prices can go in the tens of thousands
of dollars. Other methods of payment include providing
free products to the production company crews in return
for the service, etc. |