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Another way to sell more products is to offer retailers
higher margins for selling more of your products/services.
This would encourage them to instruct their employees
to promote your product/service over that of other
competitors.
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You have to keep in mind that all brands are competing for
limited shelf space.
Giving the retailer an incentive to promote your
product over someone else’s is a smart thing to do.
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In order for retailers to
sell your products in their stores they get a percentage of
the sale price of that product. This is the retailer's
discount. In order to encourage a retailer you can
increase that discount rate.
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Increasing the retailer discount rate will lower your profit
margin. You must be willing to make do with a smaller
return on your product sales.
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You have to be careful not to increase the price of the
product in order to make up for the shortfall. Doing
so could turn off customers and decrease the amount of
products that gets sold. |
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