Coupons are an offer to customers to buy a product at a reduced price by presenting the coupon at the time of purchase.  Coupons can be offered to reduce the price by a certain amount (i.e. $0.75 or )Coupons can be issued electronically or in a hard copy format (paper).

Coupons are usually offered for low cost products and services such as groceries, toiletries, cosmetics, games, spa treatment, etc.

You can also issue coupons with a specific expiration date.  You can target holidays by setting the coupon to expire on certain holidays.  You can use it to entice loyal customers to make future purchases by giving them coupons that expire ont heir birthdays.

Coupons can be distributed to customers by givnig them out at your retail location (if you have one); placing them in newspapers; magazines; placing them in other products (that are selling well); direct mail to customers; on the product; at the point of sale where ever your product is sold, etc. 

You can also use websites that specialize in offering coupons such as:

- Coupons.com

- Inmar
- Intelligent Clearing Network (ICN)
- Phoenix Global Data
- RetailMeNot
- Swirl