Using Consumers to Finance Your Business

One of the way that you can finance your business is to seek financing from potential consumers.  This option does not require that you give up any equity in the company.

This is done by asking them to pay you in advance for a product or service that you will deliver at a later date.

This option can be executed directly by contacting potential consumers or it could be done through a crowdfunding site.

This is not an easy approach.  Consumers will have to be convinced that the product or service is something of great value and worth paying in advance for it.  They also, have to have a great deal of trust in you.

You have to be prepared to deliver the product or service that you promise or be ready to refund the money.

Think of this option carefully and proceed with caution.