INTERNET MARKETING

INTERNET MARKETING

INTERNET MARKETING

 

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BUSINESS TERMS (U-Y)

 

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Understanding business terms is the key to learning about business. Terms U-Y are listed below:

Underwriter, Unsecured Debt, Upsell, Value Added Tax, Viral Marketing, Vulture Capitalist, Wages, Wholesale, Working Capital

 


Underwriter
Entity who is in the business of evaluating and taking over other people's risk for a fee variously called a commission, interest, premium, or underwriting spread, or sponsors an event or program by paying all or part ofthe associated expenses in return for publicity or its name, message, and/or product.  Source:  Business Dictionary


Unsecured Debt
A debt obligation that is backed only by the creditworthiness of the issuer and is not secured by a spoecific asset..  Source:  Investor Words


Upsell
A sales strategy where the seller will provide opportunities to purchase related products or services, often for the sole purpose of making a larger sale. A popular example of upselling happens when a fast-food customer orders a hamburger, and they are asked by their cashier “Do you want fries with that?”, in an attempt to get them to purchase more food. Other examples of products that are upsold are warranties on electronics purchases, and the purchase of a carwash after you purchased gas at the gas station.  Source:  Business Dictionary

Value Added Reseller (VAR)
A VAR is a company that adds other features or services to an existing product and resells it as a complete package.  For example, computer retailers such as Best Buy purchases software such as the Windows Operating System and Microsoft Office then combines them with hardware bought from companies such as Dell and HP and sells customers a computer complete with operating system and office applications.


Value Added Tax
The value added to a product by a business is the sale price charged to its customer, minus the cost of materials and other taxable inputs. A VAT is like a sales tax in that ultimately only the end consumer is taxed. It differs from the sales tax in that, with the latter, the tax is collected and remitted to the government only once, at the point of purchase by the end consumer. With the VAT, collections, remittances to the government, and credits for taxes already paid occur each time a business in the supply chain purchases products.  Source:  Wikipedia.


Viral Marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages.  Source:  Wikipedia.


Vulture Capitalist
This term is used to describe an investor whose hidden reason for investing in a compaqny is to cease ownership of it directly or indirectly.

Warehousing
Warehousing is the large scale storage and processing of goods for distribution.  Warehousing is used by manufacturers, importers, exporters, wholesalers, etc.  Warehouses are often equipped with cranes and forklifts to move goods onto transportation equipment such as railways and trucks.


Wages
When you get paid by the hour it is called wages. In contrast with salary you get a set amount of payment. An example of a job that gets a salary is a teacher. It doesn't matter how much homework they grade over weekends and vacations, they get the same amount of money.  Source:  Answers.com 


Wholesale
A person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers. Wholesalers who carry only non-competing goods or lines are called distributors.  Source:   Business Dictionary


Workign Capital
Current assets minus current liabilities. Working capital measures how much in liquid assets a company has available to build its business. The number can be positive ornegative, depending on how much debt the company is carrying. In general, companies that have a lot of working capital will be more successful since they can expand and improve their operatinos. Companies with negative working capital may lack the funds necessary for grwoth.  Source:  Investor Words






 

 

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