Clicks Business Model:
sells products only through an e-commerce website. Customers go to
the website and place an order and the product is
delivered to the customer at their place of business or
residence via the mail service.
If you want to avoid the high cost of renting a location
this is a low cost way to sell to consumers.
Examples of the Clicks Business Model
Toy Retailer: This company will generate
revenues by selling its children’s toys over the Internet
via its e-commerce site. It will buy wholesale and sell at
a 35% markup. Taxes will only be charged to customers that
live in the same state where the product is shipped from.
Shipping charges will have to be paid by the customer. It
will attract customers to the site by engaging in link
exchange with similar sites, advertising on other websites,
and via an email marketing campaign targeted at mothers. It
will entice customers to buy by offering online holiday
discounts. The target audience is mothers who shop in
greater numbers than fathers. It will make up for any loss
in profits by selling to a larger customer base as more and
more people do their holiday shopping online.
Auto Parts Store:
Generate income by selling only from it's e-commerce website.
Sell new and used parts at discount that is competitive with other
bricks stores. Focus on current vehicles, out of production
vehicles, and vintage vehicles. Obtain supplies directly from
that can offer volume purchase discounts. Offer fast shipment
(overnight, 2-day air, etc.). Offer free shipment for certain
Generate income by selling only through an e-commerce website.
Offer delivery service where feasable. Offer quick delivery
(overnight, 2-day air, etc.) Target
event planners, wedding planners, funeral homes, etc.
Women Accessory Shop: Generate income by focusing on
a few high demand items (for example, purse, hats, gloves, shoes,
etc.). Generate income from an e-commerce
website only. Target the female population through online mail
Offer promotional discounts for holidays. Offer a four season
(Winter, Spring, Summer & Fall) release of new items.
Offer quick delivery (overnight, 2-day air, etc.)